Brian Chesky, Airbnb: “The stuff that matters in life is no longer “stuff”. It’s people, relationships, experience”

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Брайан Чески, Airbnb: «Важные в жизни вещи – это не „вещи“, а люди, отношения, опыт»

Brian Chesky, creator of Airbnb internet service, that has promoted significant competition for hotel industry in some regions, managed to unscramble scrambled eggs.He offered strangers to live in houses of each other. And the most oddest thing is that his idea was endorsed. Here are those wise principles that guided him in such an unusual endeavour, helped to take the lead and to make a difference in this world.

1. The American dream, what we were taught was “grow up, own a car, own a house”. I think that this dream is completely changing. We were taught “to keep up with the Joneses”. Now we’re sharing with the Joneses.

2. Every day I would wake up and think, “Today is another missed opportunity to do something important”. After enough days like this, you start feeling like you are getting old, even when you are relatively young. We are all natural entrepreneurs, and being manacled to a desk job is not for us.

3. When you start a company, it’s more an art than a science because it’s totally unknown. Instead of solving high-profile problems, try to solve something that’s deeply personal to you. Ideally, if you’re an ordinary person and you’ve just solved your problem, you might have solved the problem for millions of people.

4. Build something 100 people love, not something 1 million people “kind of like”.

5. If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever.

6. The stuff that matters in life is no longer stuff. It’s other people. It’s relationships. It’s experience.

7. Customers are willing to try new things, and if you can survive, you will have fewer competitors. It’s like entering the eye of the storm. As long as you are strong enough to survive, you can end up in still water by yourself.

8. I’m not saying the whole world will work this way, but with Airbnb, people are sleeping in other people’s homes and other people’s beds. So there’s a level of trust necessary to participate that’s different from an eBay or Facebook.

9. What I’ve been surprised by is not how different people are, but how similar they are. There are certain types of Airbnb people, and they are in every city in the world – it’s just that in some cultures, there is more of a generational divide.

10. Whatever the press is talking about, they want to keep talking about it. So instead of asking yourself, “How can I get them to start talking about me?”, figure out a way to get yourself involved in what they are already talking about.

11. In June 2010, I moved out of my apartment and I have been mostly homeless ever since, off and on. I just live in Airbnb apartments and I check in every week in different homes in San Francisco.

12. The office is the laboratory and meeting your users is like going into the field. You can’t just stay in the lab. And it’s not just asking users what they want, it’s about seeing what they’re doing.

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